Art, fashion, cars, and watches.
It has transformed into a city-wide event held once a year.
milan design week
The International Furniture Fair in Milan is an important event that attracts the largest number of visitors among the many trade fairs held in Milan. The Milano Salone (Salone del mobile: International Furniture Fair) held at the Rho trade fair on the outskirts of Milan, and the Fuori Salone (generally known as Fuori Salone), which are organized throughout the city of Milan. In recent years, it has come to be called Milan Design Week. In addition to interior design, the number of exhibitors from fashion brands, watch brands, and automobile manufacturers is also increasing.
Salone del mobile Milan's largest trade fair, commonly known as the International Furniture Fair, commonly known as Salone di Milano, is held in the Rho Fiera suburb. The photo shows the main gate of the venue. Anyone can enter by paying the admission fee. Photography by Hisayuki Amae
Fuori Salone The exhibition that has become particularly popular in recent years and is held throughout the city of Milan is called Fuori Salone (meaning outside the Salone). The photo shows the Brera district, which is home to many popular boutiques. Photography by Hisayuki Amae
During Milan Design Week, a variety of exhibits and installations will appear around the city, befitting the annual design festival. Photography by Hisayuki Amae
The 58th Design Week in 2019 attracted over 38 visitors. Taxis, hotels, and restaurants are full. The general public can also enjoy walking around and looking at the exhibits. After the preview day, which is only open to interested parties and the press, it is a once-a-year city-wide event open to all Milan residents and design watchers from around the world.
Louis Vuitton From the Louis Vuitton Objet Nomad collection held at Palazzo Serbelloni, Tokujin Yoshioka's new work is ``Blossom Base'' (on the photo table), which is inspired by traditional monogram flowers. ©︎ Louis Vuitton
Shigeru Ban's ``Paper Temporary Structure'' was exhibited in the courtyard of the Louis Vuitton Palazzo Serbelloni. ©︎ Stephane Muratet
On the other hand, the general public is not allowed to set foot in the Milano Collection venue, a festival of fashion. This is because admission is restricted depending on the presence or absence of an invitation. As global fashion brands have come to participate in Milan Design Week, which is open to everyone, not just journalists and celebrities, the relationship between the general public and fashion brands is also uniquely open at this time. Become a unique being.
Hermès Guests get lost in a maze-like space made of masonry, and the Hermès home features objects, home textiles, furniture, interior fabrics, lighting, and other items that are as high quality as crafts, with the theme of materials. The idea is to encounter the collection. The exquisite handwork is a perfection unique to Hermès. ©︎ François Lacour
During Milan Design Week, general consumers can enter the Hermès exhibition hall as long as they line up. The same goes for Louis Vuitton. Even in the luxury clothing stores on Via Montenapoleone, the windows of Etro, Gucci, and Loewe are decorated with design week-inspired presentations. Walking around and looking at them can be a lot of fun.
ISSEY MIYAKE exhibited ``Journey of a Raindrop: The Mysterious Charm of Water,'' a project with Dutch designer Joran van der Weel at its flagship store in Milan. © ISSEY MIYAKE INC. Photography by Valentina Sommariva
Issey Miyake, which is in its third year since opening its flagship store on Via Bagtta, has been collaborating with designers and artists on projects every year during Milano Salone. This year, we have selected Dutch designer Joran van der Weel. The aim was to make us aware of the presence of water by installing installations made of transparent glass tubes with water moving inside them in several locations within the store.
Milano Salone is a dream-like multi-day event for ordinary consumers, where fashion and design come together, the whole city opens up to them, and they can even participate in parties that last until late at night.
To coincide with the opening of Milan Design Week
At ARMANI/SILOS
Tadao Ando's exhibition begins
The theme of ARMANI / CASA's new work is nature and the East. Items using Japanese motifs, such as tatami-themed materials and "Okinawa" fabric with bingata landscapes, are also available. The photo shows the new "Ohara" desk. © Fabrizio Nannini
Giorgio Armani will be announcing new products from his interior brand ARMANI/CASA at his home base ARMANI/TEATRO, and at the same time, at the cultural complex ARMANI/SILOS, Tadao Ando's exhibition "Tadao Ando. The Challenge" will be held until July 7th. was launched in conjunction with Design Week. At the opening press conference, Tadao Ando, who designed ARMANI/TEATRO, talked about his ``relationship with Mr. Armani, where we can communicate not through words,'' and at a seminar for students at Politecnico di Milano the following day, he spoke about architecture. The venue was filled with loud applause as he talked about the importance of collaborative work at home and the importance of clearly sticking to one's own ideas.
Courtesy of Giorgio Armani
Prada released a bag in collaboration with three internationally renowned female architects and designers at its Milan collection last September. Kazuyo Sejima's bag graced the window display of Prada's main store in the Galleria during Design Week. Sejima is currently constructing a new building for Bocconi University in Milan. The presence of these two leading Japanese architects also shows that the role of Japanese creators in Milan is becoming firmly established. In the second part, we will introduce Japanese brands, Japanese designers, and creators who exhibited at Milan Design Week 3.
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