Makeup brand “& WOLF” just debuted this fall. It became so popular upon its release that it was sold out at famous retailers in Tokyo. There are already many natural makeup brands, but the worldview of &WOLF stands out.
The package is a cutout of the view from the window of a city office at 5pm. Even in the bleak city life, if you look closely, you can find beautiful daily life. The brand's philosophy was created with the hope that it would serve as a talisman for working women living in modern times.
Foundation, eye shadow, illuminator, and lip color are all available in three colors. The photo used on the package was taken from the 21st floor of an office building near Shibuya Station. The photographer is Toshiaki Kitaoka.
It was produced by the natural skin care brand "N organic." A detailed plan was developed based on user feedback that they wanted makeup items. All items contain the 13 types of beauty ingredients contained in "N organic" and the pleasant aroma of essential oils. It does not contain seven chemical ingredients such as parabens, giving you peace of mind, and also takes into account makeup trends. Nowadays, carrying small wallets and bags is the norm, and ``& WOLF'' is full of kindness for women in every sense of the word, including its compact size that makes it easy to carry around.
Very popular soon after debut
A serum foundation that soothes the scent of essential oils.
``Serum Liquid Foundation'' has the same 13 beauty ingredients such as Nemunoki bark extract, which is also included in ``N organic'', and even the sweet citrus scent. A foundation that pursues a finish that looks like bare skin and has a beautiful healthy glow. It uses an airless container that dispenses the right amount with just XNUMX pumps, which is convenient as it prevents you from applying too much. You can create beautiful skin while being surrounded by the pleasant aroma of essential oils.
It creates a natural and beautiful skin that makes you feel like you have beautiful bare skin. “& WOLF Serum Liquid Foundation” 3,800 colors 2,800 yen Refill XNUMX yen (both tax excluded)
Now in the mask era
A gentle rouge like lip balm
"Treatment Nuance Rouge" contains moisturizing ingredients such as lavender flower extract, rosemary leaf extract, and soybean seed extract. When used like a lip balm, it spreads and protects the lips from dryness while expressing beautiful color and texture. Among the three colors that have a trendy feel, "TR_002 voyage" is recommended. It's a calm orange color that gives you a seasonal look just by applying it.
& WOLF is an organic makeup cosmetic that fits in a small bag or pocket. It casually supports the beauty of women living in the city.
The texture is neither glossy nor matte, giving it a well-balanced finish. A rouge that protects your lips from dryness and gives you a perfect fit with just one bottle. “& WOLF Treatment Nuance Rouge” TR_002 voyage 1,800 yen (excluding tax) XNUMX colors
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