"do natural" is a brand born in 2019 with the desire to spread eco-friendly, natural cosmetics to the world. It was created as a sister brand to "do organic" aimed at millennial women. Containing over 90% naturally derived ingredients, no petroleum-based surfactants, preservatives, colorings, or other seven additives, and 7% natural essential oils, these products are popular because they allow you to easily incorporate authentic natural cosmetics into your daily life.
The brand concept is "For the skin, for society, and for the environment. Natural skin care for me." It is not a vague naturalness that is somehow gentle. Brings out the vitality and moisturizing power of plants to keep your skin healthy. All packaging, including shrink wrap, clear cases, and labels, is made from eco-friendly materials. It is also noteworthy that the design uses biomass plastics and recycled plastics made from plants to reduce the burden on the environment as much as possible. We aim to be kind not only to our skin, but also to the environment...The appeal of ``do natural'' lies in our strong awareness of wanting to be as kind to society and the environment as we are to our own skin.
With the popular item “Clarifying Washing Foam”
Cleanse your summer skin
In summer, the amount of sebum, sweat, and amount of UV rays exposed to the skin increases. It is important to prepare the foundation of your skin care routine by washing your face in the morning and at night. ``Clarifying Washing Foam'' is a facial cleansing foam that wraps the skin in dense foam and cleanses it. Plant-derived cleaning ingredients gently cleanse, removing dirt from pores and unnecessary dead skin cells without any burden. After washing your face, your skin will not feel tight and your skin will be smooth.
It doesn't make your skin feel tight, but it takes care of dullness and roughness, and the scent of geranium, rosemary, and lavender soothes your soul. I want to use a cleansing foam with a pleasant scent at the beginning and end of the day. The youthful green packaging is the brand's icon. "Do Natural Clarifying Washing Foam" 120g 1,800 yen (excluding tax)
Moisturizes and protects dry skin that is prone to stress.
Beauty serum that leads to smooth skin
``do natural'' focuses on the fact that our skin tends to be under stress without us realizing it, as the seasons change and our lifestyles change. The serum ``Intensive Essence'' is available in two types: ``Moisture (moist type)'' and ``Deep Moisture (more moist type)'' to accommodate changes in skin and preferences. If you apply it at night, the deep moisture that sticks to your hands will last until the morning, giving your skin smoothness and firmness and keeping it hydrated. ``Do Natural'' is a brand that fulfills your desire to use authentic organic cosmetics at an affordable price, and is gentle and considerate to your skin and lifestyle.
A serum that gives a smooth and firm feel when you spread a translucent gel onto your skin. ``Do Natural Intensive Essence [Moisture] (photo)'' and ``Do Natural Intensive Essence [Deep Moisture]'' are also recommended for those with dry skin. Both 40mL 2,600 yen (excluding tax)
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A Japanese natural beauty that soothes your skin and mind...
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