European and American high jewelry is said to be characterized by its dynamic design and craftsmanship. On the other hand, Japanese jewelry has a design that embodies a ``delicate'' sensibility and a refined technique of ``precision.'' The brilliance of Japanese high jewelry, which is considered both art and craft, creates jewelry that seems to penetrate the soul. Premium Japan will introduce carefully selected brands.

Ueda Jeweler was founded in 1884, which was only 17 years into the Meiji era. It is said to be the oldest jewelry store in Japan. In the past, there were several establishments that were founded earlier than Ueda, but now they have closed or gone out of business. Moreover, ``Ueda'' has been passed down by the founding family for four generations. Even in Europe, the home of jewelry, it is rare to find a company that has been passed down from generation to generation by the founding family. In recent years, the Ueda family can be proud of the fact that there has been no end to cases in which management rights have been transferred to others in order to preserve the name, and this has continued for four generations.

``Ueda Jeweler'' opened in Ginza, the center of Tokyo, and opened a store in the arcade in 1923 when the new wing of the Imperial Hotel, designed by Frank Lloyd Wright, was completed. Since then, it has progressed with the history of the Imperial Hotel, and this year marks the 135th anniversary of its founding. The Imperial Hotel has been used by celebrities from all over the world, and they have visited and shopped at the Ueda Jeweler store. Looking through the store's customer list, we find MLB's Babe Ruth and Joe Di Maggio, Italian actresses Sophia Loren and Gina Lollobrigita, Hollywood's Kirk Douglas and Frank Sinatra, and political and business figures such as the MacArthurs and Kissinger. , the Reischauers, and other brilliant names from all walks of life.

As mentioned earlier, from pre-war to post-war, the store was popular with foreign tourists for its silver cutlery, silverware, pearls, and original designed jewelry. It attracted celebrities from all over the world. In 1970, when the Imperial Hotel opened its new main building, the store was renovated and added services for diamond jewelry, Italian jewelry, and haute couture jewelry made to customer orders. In the 1980s, the company changed its logo and decided on corporate colors, making it one of the first companies in Japan to promote branding. And we have released products that are instantly recognizable as ``Ueda.''

What is “Ueda-ness”? It can be summed up in the word neat. If you take a look at the displays at the Imperial Hotel store, you'll see exquisitely crafted jewelry with elegant designs and the highest quality materials. seeing is believing. We want you to see for yourself the ``Ueda-ness.''

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Ueda Jeweler
https://www.uyedajeweller.com/