Taketsuru WhiskeyTaketsuru Whiskey

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By Executives Blog of executives gathered at Premium Japan

2021.8.31

Kotaro Taketsuru / The main character of “Massan” and the founder of Nikka whiskey talks about his grandfather Masataka Taketsuru

The NHK TV drama series "Massan" aired from 2014 to 2015 and was a huge hit. The model for this protagonist is my grandfather, Masataka Taketsuru, who is known as the father of Japanese whisky, and the founder of Nikka whisky. ``Massan'' also tells stories about my grandparents' early days that I didn't know about, and I used the broadcast of ``Massan'' as an opportunity to look back on the history of the Taketsuru family and my grandfather's life.

 

I was born in Yoichi, Hokkaido, as the first grandchild of Masataka Taketsuru and Rita, and was raised surrounded by rich nature, receiving a lot of love from my parents and grandparents. My grandmother Rita passed away when I was 8 years old, and I lived under the same roof as her grandfather until I moved to Tokyo when I was 15.

 

My grandfather had a loud voice and was a cheerful person who often laughed. His grandfather's voice echoed everywhere, so his presence always stood out, and above all, he was a dandy man surrounded by a unique aura.


The photo in the center is me when I was little and my grandmother Rita is on the far right. On the far left are my mother and sister. On the left is a photo of my grandmother Rita, and on the right is a photo of my grandfather Masataka when he was young. The photo in the center is me when I was little and my grandmother Rita is on the far right. On the far left are my mother and sister. On the left is a photo of my grandmother Rita, and on the right is a photo of my grandfather Masataka when he was young.

The photo in the center is me when I was little and my grandmother Rita is on the far right. On the far left are my mother and sister. On the left is a photo of my grandmother Rita, and on the right is a photo of my grandfather Masataka when he was young.


My grandfather taught me that by having something to compare with, you can understand the real thing.

 

At my house in Yoichi, my grandfather suddenly asked me, ``Kotaro, what do you think luxury is?'' As a child, I didn't understand the purpose of the question, so I fell silent, but then he said, ``That's why you're here,'' which confused me even more.

 

Yoichi's house was on a 3,000-tsubo lot surrounded by apple orchards. The grounds included grape, nectarine, peach, and currant trees, as well as a large field where seasonal vegetables such as cucumbers, eggplants, tomatoes, cabbage, radishes, and corn could be harvested. ``Crops are seeds that are scattered in the soil, absorb nutrients from the soil, grow into larger fruits, and then ripen.It's great to be in an environment like this where you can eat the fruits and vegetables with morning dew on them. "It's a luxury," my grandfather said, explaining how fresh food was a luxury.

 

My grandfather, who was very particular about food, generously fed my family delicious food, and I am now grateful to him for teaching me the true taste of food.


``Taketsuru Pure Malt'' is popular not only in Japan but also overseas. After Masataka passed away, it was developed with the concept of ``malt whiskey that is easy to drink like blended whisky''. ``Taketsuru Pure Malt'' is popular not only in Japan but also overseas. After Masataka passed away, it was developed with the concept of ``malt whiskey that is easy to drink like blended whisky''.

``Taketsuru Pure Malt'' is popular not only in Japan but also overseas. After Masataka passed away, it was developed with the concept of ``malt whiskey that is easy to drink like blended whisky''.


Grandfather speaks. “In order to create whiskey that pleases people,
It is important for the people involved in this to eat delicious food and enjoy life."

 

My grandfather also gave me a special education regarding alcohol. ``You can tell 70 to 80 percent of the quality of whiskey by its aroma,'' my grandfather said, and when I was a child he would often smell the whiskey he poured into a glass and talk to me about it.

 

My grandfather may have intended to teach his grandson the imperial studies, but now that I'm an adult, I no longer feel like drinking alcohol myself, although I can tell the difference in the aroma. I must have smelled a lot of alcohol when I was a child, and my brain may have mistakenly believed that I had drunk a lifetime's worth of alcohol.

 

My grandfather, who was an unparalleled whiskey lover, had his own way of enjoying whiskey. ``To enjoy the whiskey itself, it's best to drink it straight or on the rocks that isn't too chilled.However, if you drink it every day, it's best to mix it with water to avoid damaging the stomach lining.''
In fact, after dinner, my grandfather often drank a mixture of one part whiskey and two parts water in his favorite eight-ounce tumbler that held three or four ice cubes. The image of him lovingly enjoying his whiskey is still etched in my mind.


The story of his grandfather, the father of Japanese whisky, and his Scottish grandmother, Rita, has been shared around the world. The story of his grandfather, the father of Japanese whisky, and his Scottish grandmother, Rita, has been shared around the world.

The story of his grandfather, the father of Japanese whisky, and his Scottish grandmother, Rita, has been shared around the world.


The way he stands by his beliefs without flinching even in difficult times attracts people.

 

The grandfather I knew was picky and uncompromising about everything, including his work, food, and the things he wore. When it came to clothes, he was particular about brands, but above all else he was particular about the quality of fabrics and tailoring. This was true even for her underwear, which was hidden from public view, and was always made of the highest quality materials.

 

It seems that his grandfather's trademark Kaiser mustache, an upside-down figure eight, was also his specialty. His father said that even in his final days at the hospital, he kept his beard neatly trimmed when greeting guests.
The same was true for her grandmother, Rita, who kept herself well-groomed and wore heels so that she could go out whenever she left her room. Both of her grandparents lived their lives proudly and without compromising their own style and philosophy.

 

However, there is one aspect of my grandfather that I will never forget. That was when his grandmother passed away. His grandfather cried loudly and privately, his voice echoing throughout the house. Eighteen years later, my grandfather passed away at the age of 18, and when he was admitted to the hospital he said, ``It's difficult for people from different cultures to come together. I put her through hardships that she could have avoided if she had married someone else.'' Those words of my grandfather still remain deep in my heart.


Grandma Rita's cookbook. Also included was a handwritten Japanese recipe written by her grandmother. The cross on the left made from scraps of whiskey barrels was donated to the church and given to the church members by the priest. Grandma Rita's cookbook. Also included was a handwritten Japanese recipe written by her grandmother. The cross on the left made from scraps of whiskey barrels was donated to the church and given to the church members by the priest.

Grandma Rita's cookbook. Also included was a handwritten Japanese recipe written by her grandmother. The cross on the left made from scraps of whiskey barrels was donated to the church and given to the church members by the priest.


Neither my grandfather nor my father ever asked me to succeed them. However, after graduating from university, his grandfather seemed happy when it was decided that he would get a job at Nikka Whiskey.
At Nikka Whiskey, I was not a master blender like my grandfather and father, but I was involved in product development, marketing, branding, etc., and worked for about 20 years traveling around Japan and overseas. I decided to quit Nikka Whiskey because I wanted to make use of that experience and get involved in a broader range of branding strategies. Although there was considerable opposition from many people, there was no hesitation in pursuing a new path.

 

Since then, he has been involved in production and branding for various companies, and now has a strong interest in traditional Japanese techniques and manufacturing.
I would like to deepen my relationships with young leaders and craftsmen and support traditional Japanese techniques and manufacturing in my own way. This is because I believe that my role from now on is to connect the thoughts of the people living there. We also want to do something special for the upcoming 100th anniversary of Japanese whiskey.

 

(Titles omitted)


Photography by natsuko Okada
Photography cooperation: WINE LIVING Signature

Profile

Kotaro Taketsuru
Kotaro Taketsuru

 

Born in Yoichi, Hokkaido in 1953. Born as the eldest son of Takeshi Taketsuru and Utako, he spent his childhood in Yoichi with his grandparents, Masataka Taketsuru and Rita. After graduating from university, he joined Nikka Whiskey and worked for about 20 years before leaving the company. In 1998, he founded the brand consulting company Brand Identity Network (bin). In 2005, he joined up with Amana, a major visual production company, which he consults with. He is active in projects such as Yamasa Soy Sauce's ``A Drop of Freshness,'' CI of Japan Radio Tower's ``Tokyo Tower,'' and the production use of new technology branding. Currently, he serves as a representative of Taketsuru Product Research Institute, an advisor to Amana, and an advisor to Nikka Whiskey.

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