Mitsunori Aoyagi, who works as a stylist and fashion editor, has been a fashion specialist for 38 years. We asked him, who has been familiar with Ginza for a long time, about his unique pastimes and ways to enjoy Ginza.

Classic suits, shoes and hats
The charm of Ginza is that it has everything

``Today is all about Ginza,'' Aoyagi said happily as he appeared. When I asked him about it, he told me that his suit was from The Cloakroom Tokyo, the hat was from Ginza Toraya Hat Shop, and the shoes were ordered from Lloyd Footwear, all of which were made at Ginza stores. He has been working with Lloyd Footwear, which we will be introducing to him this time, since before it was founded in 1983.

Most of these shoes are manufactured in Northampton, England, where shoe production is a local industry, based on wooden lasts suitable for Japanese people. Thirty years ago, it was a pair of shoes made to order by Lloyd Footwear that opened his eyes to the comfort of the Goodyear welted construction, which is common in British shoes. As the price of imported leather products continues to soar, Aoyagi says, ``In this day and age, this price cannot be found with this quality.''

During evening events or work
An unexpected reason to show your face

When Aoyagi is not attending events such as previews and presentations in Ginza, he often stops by the store even if he has nothing to do. In fact, due to its unusual business hours of closing at 22 p.m., it's easy to pop in. According to the store manager, Kazuhiro Urakami, many businessmen from the surrounding area come to the store, so the store gradually closed later and has now become established. ``We're opening the store later that day,'' says Urakami with a laugh.

Ginza connoisseurs are polite in their work.
Choose a store with a conscientious old-fashioned feel.

While he knows about cutting-edge fashion buildings and brand-name stores, his favorite places in Ginza are Torigin Ginza Honten (yakitori) and Sanshu-ya (popular Japanese cuisine). They prefer old-fashioned restaurants with reasonable prices rather than overly upscale restaurants or cutting-edge restaurants.

``Sanshuya is famous for their fried oysters, and their salad with apples is delicious.When I was watching them cooking fried horse mackerel, I saw an old lady splitting the horse mackerel.'' Because Aoyagi has known Ginza for a long time, he is able to see into the charm and essence of the city that is often overlooked, just like Lloyd Footwear. He has endless stories about Ginza, but we'll definitely have another opportunity to read more.

Mitsunori Aoyagi
stylist, fashion editor
Born in Tokyo in 1960. After graduating from vocational school, he worked in the editorial department of Style Inc.'s ``Men's Senka.'' In 1983 he became a freelancer. As a stylist and fashion editor, he works on fashion magazines, advertisements, and creating costumes for entertainment and artists. He has expanded his field to include men's lifestyle in general and is active in multiple media. In recent years, he has been involved in lectures on men's fashion, as well as acting as a ``teacher's representative'' on how to dress. One of his books is ``Men's Fashion Tips'' (Banraisha).
http://www.hamish.co.jp/
https://www.facebook.com/mitsunori.aoyagi

Lloyd Footwear Ginza Lloyd Footwear
3-3-8 Ginza, Chuo-ku, Tokyo
03-3561-8047
12:00～22:00
Open all year round