BenifujiBenifuji

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Learn about Japan's traditional colors

2025.7.10

Can you read it? The traditional Japanese color "Beni Wisteria" is not pronounced "Koutou"










What is the traditional Japanese color "Red Wisteria"?




Benifuji, with its striking reddish wisteria color, comes from a plant of the Oleaceae family that blooms with lilac-like purple flowers. It was named after the fragrant purple flowers that bloom in cone shapes at the ends of the branches, especially around May. This color is created by dyeing fabric with an indigo base and then overdyeing it with safflower or sappan, and it is also known as "beni kakefuji" (red hanging wisteria). During the Heian period, wisteria flowers were beloved by aristocrats and are famous for appearing frequently in waka poetry. It is said that the character "fuji" in the name of the Fujiwara clan also comes from this flower.





Red wisteria = Benifuji

 

In terms of Japanese clothing, wisteria is considered to be suitable for older women, while red wisteria is considered to be suitable for younger people, and is also known as "young wisteria." "Red wisteria" is pronounced "beni fuji."







DIC Japanese Traditional Colors: R180 G129 B187 #B481BB / Benifuji




What is “Learn about Japan’s traditional colors”?
We will also introduce beautiful traditional Japanese colors, how to read their kanji, and the background behind the colors. Let's enjoy together the Japanese sensibilities that have been passed down since ancient times.

 

 


Reference books: “Beautiful Japanese Traditional Colors” published by PIE International, “365 Days of Poons Illustrated Book” written by Reki Seikatsu and published by Genkosha

Experiences

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Learn about Japan's traditional colors

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