A limited-time shop for "JOCHU," a "third-generation Japanese sake" distilled using the unique patented "low-temperature purification" method, is open on the second basement floor of GINZA SIX until Monday, December 1, 2025. This is a rare opportunity to experience the clear, deep flavor that is different from both sake and shochu, right in the heart of Ginza.
"JOCHU" is a new type of Japanese sake that is distilled using a proprietary technique called "low-temperature purification®" that barely applies heat to pure rice sake, concentrating its aroma and flavor. Despite its 41% alcohol content, it is surprisingly smooth and has a delicate aftertaste, and its clear taste is so beautiful that it could be called "purified sake." Another appealing feature is that it ages over time and deepens in flavor.
This innovative liquor was created by Naorai Co., Ltd. in Hiroshima. The company collaborates with sake breweries across the country to produce a succession of locally produced jochu that utilizes the skills of the brewers and the local climate. In April 2025, they opened the Noto Jyoshujo in Nakanoto Town, Ishikawa Prefecture, which is attracting attention as a project supporting earthquake recovery.
The limited-time shop will have the entire lineup, including the Jōchu series made in Hiroshima's Jinseki Plateau and Noto, as well as "MIKADO LEMON Sparkling," which uses lemons from Mikata Island in the Setouchi region. At the adjacent bar counter, you can enjoy a tasting set of three types of Jōchu and Kohaku Jōchu, as well as the premium Jōchu series, from just 770 yen per glass.
Cask Owner Gift: Private Cask
(Oak barrel/4L/120,000 yen)
(Oak barrel/200L/3,300,000 yen)
Corporate gift options: Personalized gift engraving available / Multiple book boxes available
Additionally, there are a variety of exquisite items perfect for year-end gifts, such as mini oak casks that allow you to enjoy aging at home, and gift boxes that can be personalized with your name.
"JOCHU" combines traditional sake brewing techniques with innovative techniques to connect Japan's sake culture to the future. Why not try a drop of this clear spirit in Ginza, where tradition and modernity resonate together?
◆ "JOCHU" limited-time shop
period: Now running until Monday, July 2025, 12
Place: GINZA SIX B2F (6-10-1 Ginza, Chuo-ku, Tokyo)
Hours: 10:30～20:30
*Under tax law, "Jochu" is classified as "spirits" or "liqueur."
