Shiseido's sunscreen "ANESSA," a long-selling must-have for the Japanese summer, has evolved even further. From the strongest Gold Series in the series' history, "ANESSA Perfect UV Skin Care Milk NA" and "ANESSA Perfect UV Skin Care Gel NA" have been released, which feature innovative sunscreen technology that automatically repairs wrinkles and gaps in the UV film caused by movement.

The mild series, which can be used by babies and children (except newborns), includes "ANESSA Perfect UV Mild Milk NA," which has a silky smooth application, and "ANESSA Mineral UV Mild Gel," the brand's first non-chemical formula. With a wide lineup to meet a variety of needs and cutting-edge technology, it thoroughly protects the skin from UV rays and leads to healthy skin.

While there are now many sunscreens that can be used by children, such as the mild series, it is said that children are spending less time playing outside in modern society. In order to address this social issue, ANESSA has launched the "ANESSA Sunshine Project," which supports children in building a foundation for living a healthy and happy life through experiences that exercise their mind and body under the sun. As the first experience event for children, we held the "JFA | ANESSA Kids Event for ANESSA Sunshine Project" in collaboration with the Japan Football Association (hereinafter "JFA") on Sunday, June 2024, 6 at the Takamadonomiya Memorial JFA Dream Field in Chiba Prefecture.

The day began with a lesson on how to apply sunscreen, followed by a fun "Sun Secret Quiz" and "ANESSA Exercise" for parents and children to enjoy together while moving around on the soccer pitch. Finally, they participated in a JFA Kids Program that everyone can enjoy, regardless of their sporting ability, and got to work to their heart's content, deepening their understanding of UV protection measures while conveying the joy of moving their mind and body in the sun.

ANESSA will continue to support the healthy physical and mental development of children not only in Japan but throughout Asia through the "ANESSA Sunshine Project."