"Salon du Chocolat, a chocolate festival from Paris," which brings together over 25 brands from 140 countries, will begin on Thursday, January 6th at the event hall on the 1th floor of the main building of Isetan Shinjuku. With the theme of "Moment/Infinity, a moment, infinity, and chocolate," the event will allow visitors to experience the rich flavor and great power of chocolate created by "time."

This year's event will be held in three parts. Part 3, which starts on Thursday, January 1th, will focus on cacao. In addition to the lineup of bean-to-bar chocolate, various brands of "bean to gateau" will be available, which are sweets made using bean-to-bar chocolate.

Part 1, starting on Sunday, January 26th, will bring together some of the world's best chefs, including MOF (Meilleur Ouvrier de France) chefs, and will sell limited edition items that can only be purchased at Salon du Chocolat in Japan.

PART 2, which starts on Sunday, February 2nd, will feature a lineup of baked goods using chocolate and chocolate bonbons, bread and eat-in items made with carefully selected chocolate and cocoa beans, as well as collaboration items between French masters Sébastien Bouillet and Bernachon, and chocolates from Prism Lab, which has a shop in Tokushima Prefecture and is making its first appearance this year.

For all sessions of this event, admission is by advance reservation via lottery system from 10 am to around noon, and free admission is available from the afternoon onwards. For details on free admission times and admission procedures for each session, check out Salon du Chocolat's "Admission Information" page.

◆ "Salon du Chocolat: A chocolate festival from Paris"
[Venue] Isetan Shinjuku Store, Main Building 6th floor, Event Hall

PART1 CACAO ~The moment when cacao comes alive~
General session: January 2025th (Thursday) to 1th (Monday), 16 *Ends at 20pm on the final day
*Wednesday, January 1th is a special invitation day for MI Card members.

PART2 ARTISANS ~The skills of the best chocolatiers and pastry chefs~
General session: January 2025th (Sun) to 1th (Wed), 26 *Ends at 29pm on the final day
*January 1th (Friday) and January 24th (Saturday) are special invitation days for MI Card members.

PART3 NEXT ~The ever-expanding appeal of chocolate~
一般会期：2025年2月2日（日）～6日（木）、2月8日（土）～14日（金）※2月6日（木）、2月14日（金）は午後6時終了。
*Saturday, February 2st is a special invitation day for MI Card members.
*The event hall on the 2th floor of the Main Building will be closed on Friday, February 7th.