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Experiences
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Richer living through mindfulness of the traditional Japanese seasons Discovering a richer life in the traditional seasons of Japan
Spotlight
Place × Season × Time=Unforgettable experiencesThrilling experiences born of the right place, season, and time
Stories
Premium X
Discovering the hidden stories in everyday lifeUntold stories from just around the corner in Japan
Japan Premium
Unique brand stories combining tradition with revolutionRevolutionary traditionalism: Brand stories like no other
Style
Portraits
Interviews with the people of the momentMeetings with the women and men who make Japan tick
Living in Japanese Senses
Weaving a lifestyle from Japanese sensibilities and aestheticsBring the Japanese sense of beauty into your life
Lounge
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Online salons led by individual hostsThought-provoking discussion led by fascinating figures
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PREMIUM JAPAN Members
A relaxing summer getaway to mountain hot springs and Kamikochi – Kai Okuhida, 2 nights/3 days
The Narikomaya Brothers' Adventures! Episode 1: What is the "Kamiyacho Mini Kabuki" We're Creating?
How to build a Japanese aesthetic that can compete on the world stage: Ikuo Maeda, who has led design at Mazda for many years.
Stories - Premium X
2026.7.31
A new Japanese-modern villa and maisonette have been added to the 50-year-old established establishment. Experience Japanese culture at "Zagyosou"...
2026.7.2
St. Regis Hotel Osaka: An unforgettable stay where you can encounter tradition and ultimate luxury.
2026.6.26
A highly anticipated yakitori restaurant in Ebisu, known for its difficult-to-reserve reservations, has opened, utilizing both wood and charcoal. Get your reservation now before it's too late!
Experiences - Premium Calendar
Fortunes and messages conveyed by your birth month
2026.8.17
[This Week's Fortune] March 17th - March 23th: This Week's Fortune Letter by Birth Month | Read the Story of Your Love, Work, and Money Luck
Fortune taught by Nine Star Ki
2026.8.16
[A quick read of this week's fortune on Sunday night] What is your fortune from October 8th to November 17rd according to Kyusei Kigaku?
Learn about Japan's traditional colors
2026.8.14
Can you read this? The traditional Japanese color "濃卵" is not pronounced "nouran".
Lounge - Premium Salon
2026.8.5
What Hiroshi Sugimoto's "Extinct Photographs" Asks
The stunningly beautiful living space I encountered at Arflex's "Casa Mia Kawaguchiko"
2026.7.22
Third installment: Suidobashi "Katsukichi" - Yukio Mishima, who had been working out for a year but nothing changed, went to the gym...
A collaboration series between lifestyle brand "Lexon" and Jeff Koons.
"Balloon Dog Lamp" and "Balloon Dog Speaker" are now available.
Summer dining at Aman Kyoto, enveloped in the shade of greenery.
Expressing the charm of Vermeer's works through sweets
2026.8.13
Collaboration with the "Vermeer's 'Girl with a Pearl Earring' Exhibition." Limited edition items at the Rihga Royal Hotel Osaka…
A special exhibition exploring the teachings of Kukai, passed down for 1200 years.
2026.8.12
National treasures and other priceless artifacts are gathered together. Tokyo National Museum: "Masterpieces of Kukai and Shingon Buddhism"
New musical "Princess Anio" world premiere
A love story that transcends borders, based on historical events from 400 years ago.
Spend 24 hours all to yourself in Oku-Arashiyama.
2026.8.10
[HOSHINOYA Kyoto] An all-inclusive solo trip to immerse yourself in gourmet food and tranquility.